Retail Financial Services for the 50-Plus Market Conferences [ agetimeseurope.com ]

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Retail Financial Services for the 50-Plus Market

2008-10-30 London France

Document sans titre Who should attend:
Heads, Presidents, Managers and Directors of…

Over 50s /Pension Products

Retirement Income /Retirement

Senior Market /Grey Market

Marketing

Strategy / Planning

New Product / Service Development

Segmentation

Consumer Strategy / Insight

Retail Banking

CRM

Business Development

Customer Insight

Customer Retention

Key Topics

# MARKETING AND SALES
# 50-PLUS CUSTOMER SEGMENTATION AND RETENTION
# FOCUS ON CHANGING BEHAVIOURAL PATTERNS IN THE 50-PLUS
# COMMUNICATION AND DISTRIBUTION CHANNEL STRATEGIES
# PRODUCT INNOVATION

Key Features

# Determine the profile of the 50-plus customers in order
# Understand the longevity issues for the 50-plus market
# Implement a closer marketing relationship with your
# Achieve continuous innovation of products and services

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