Focalyst Executive Forum

2008-10-02 New York United States

At 125 million strong, Boomer and Mature consumers spend over $3 trillion annually and represent one of the biggest business opportunities of the 21st century. As this multifaceted group redefines what it means to "grow old", their behaviors and attitudes are having a profound effect on retirement, health, finance, leisure, technology and many other industry areas. As a result, the business community at large is directing their attention to this once "overlooked" demographic, devising strategies and tactics for understanding them, reaching them and creating products and services that can meet their needs.

Focalyst Executive Forum is the pre-eminent event for marketers and leading executives targeting Boomers and beyond. No other event provides as many industry perspectives and actionable insights as this one. Conference programs are thoughtfully built with the trends of the market and the needs of the business community in mind. Through our work with hundreds of clients across a wide range of industries we are acutely aware of the challenges businesses face and are well-versed in best-fit content for meeting information needs.